Hey there, hagerty

My name is Marly — I’m a seasoned automotive marketer with a deep love for car culture and over a decade of experience crafting campaigns that connect with enthusiasts. From launching record-breaking exhibitions at the Petersen Automotive Museum to building full-funnel strategies that turn audiences into lifelong members, I bring a blend of strategic vision, hands-on execution, and a passion for experiential storytelling — making me a strong fit for Hagerty’s Senior Marketing Strategist role.

Let me show you.

You Need…

MEMBERSHIP LIFECYCLE STRATEGIST

From acquisition to engagement, retention, and ultimately building lifelong members, my experience at the Petersen Automotive Museum has given me valuable hands-on insight into marketing effectively to a passionate membership base.

EVENT PLANNING & COORDINATION

At both the Petersen Museum and Fifteen52, I’ve led standout events that break records, respect budgets, and leave guests talking — all while capturing key feedback to make the next experience even better.

ANALYIST, MARKETER & A DRIVEN LEADER

Data drives me — curiosity fuels me. I love testing, learning, and turning insights into strategies that move the needle. And whether it’s collaborating with a team or nurturing partner relationships, I’m all about building connections that last

Match made in heaven?
I’D LIKE TO THINK SO…

NEED SOME MORE CONVINCING? NO WORRIES…KEEP SCROLLING

MEMBERSHIP LIFECYCLE STRATEGIST.

At the Petersen Automotive Museum, I worked closely with our Membership team to build and execute strategies that turned visitors into members — and kept them engaged long after their first touchpoint. While they handled direct communications, I shaped the broader marketing ecosystem: crafting content strategies, promoting unique member-only perks, and coordinating exclusive event perks that deepened connection and loyalty.

I played a key role in driving awareness and participation through targeted digital campaigns, lifecycle content, and seamless event promotion. From ideating experiences that made members feel valued, to supporting communications for major exhibitions and activations, my focus has always been on creating value — and turning engagement into long-term growth

KEY POINTS & METRICS

  • Redesigned the Membership page to help drive acquisition and help drive a better understanding of Membership Benefits

  • Contributed to a 27% growth in overall membership in 2024 by collaborating cross-functionally, and digital strategies

  • Played a key role in negotiating member-exclusive pricing, perks, and partner-driven activations that elevated the member experience and supported retention efforts

  • Created and managed a collaborative content and event calendar in Trello, aligning multiple departments to keep stakeholders informed and uncover shared messaging opportunities

EVENT PLANNING, COORDINATING & MARKETING

If there’s one thing the Petersen Automotive Museum is known for, it’s unforgettable, car-centric events — and I’ve had the privilege of leading, coordinating, planning, and marketing dozens of them. Highlights include the 2024 Donut Media Cruise-In, which broke museum attendance records, and the 'Best in Low' exhibit opening, the largest exhibition reception in the museum’s 30-year history. While I’m proud of the strategy and execution I brought to the table, these successes were the result of true cross-department collaboration — and I was hands-on every step of the way, from planning to promotion to on-site participation

KEY POINTS & METRICS

  • Led Record-Breaking Donut Media Cruise-In (2024): Coordinated and marketed the museum’s highest-attended Cruise-In event to date, drawing over 2,000 enthusiasts. Negotiated exclusive Petersen Member perks, including special event pricing, retail store discounts, and a guaranteed limited-edition poster for every attending member.

  • Produced the Museum’s Largest Exhibit Opening Ever: Spearheaded planning and marketing for the Best in Lowexhibit opening — the most highly attended and celebrated exhibit launch in the museum’s 30-year history — blending strategic promotion with immersive, culture-driven event design.

  • Drove Multi-Million Dollar Revenue Through Event Marketing: Executed the full marketing strategy for every Petersen event and experience over the past year, contributing directly to millions in event-based revenue through digital campaigns, content strategy, email marketing, and targeted promotions.

  • Championed Cross-Department Collaboration: Worked closely with internal teams including event logistics, curatorial, membership, security, and visitor services to align messaging, streamline execution, and ensure seamless guest experiences across all museum initiatives.

Digital Marketing Expert+DESIGNER

Marketing is where I thrive — especially when it comes to building strategic, data-driven campaigns that deliver real results. I’ve spent the last decade leading full-funnel initiatives across paid media, SEO, content, and email — using tools like GA4, Meta Ads Manager, Google Ads (well beyond PMax), Klaviyo, HubSpot, and custom dashboards to optimize every stage of the customer journey.

At the Petersen Automotive Museum, I’ve helped generate millions in revenue and drove a substantial increase in membership through targeted digital campaigns, strategic content, and seamless automations. Along the way, I’ve built strong relationships with key partners — including Hagerty — and pride myself on being a professional, collaborative point of contact that people trust to get things done right.

Want the full picture? Download my resume!

LET’S CHAT MORE!

email: himynameismarly@gmail.com
phone: 253-307-0096

Currently Employed @ Petersen Museum // Located in Los Angeles, CA